Yahoo! aggregates the billions of searches performed every day across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll at every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. We have been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis. We partner with many television and print outlets across the country. THIS IS A FREE RESOURCE. We have great data, and we'd love to share! For more information, please contact Carolyn Clark at (917) 324-7206, carolync@yahoo-inc.com

• DAILY: We can provide a “What’s Spiking from Yahoo!” email. These are the searches on Yahoo! that are spiking that day. These are usually very quirky searches. Click here for examples.

• WEEKLY: Each week we can compile the top searches in your area (St. Louis/Denver/Dallas, etc). We can provide percentage increases. We can also provide the top searches nationally to compare. Click here for examples.

• ANALYSIS: Our Web Trend experts are available to pull specific data around a variety of topics. We offer the opportunity to reach out to us directly if you are working on a specific story and we will provide content for you.

Internally we conduct consumer facing surveys on topics that are relevant and interesting to the media. This data is available for you to use in larger stories or as research. For more information on upcoming Yahoo! Surveys, please contact Becky Auslander at (212) 381-6909, beckya@yahoo-inc.com

We have recently released data around:

• How the web has changed behavior over the last 15 years (it has replaced cookbooks and the library!)
• Digital Etiquette
• Growing role of dads in household purchases & decisions (they are doing more laundry!)
• Cyber Safety

• Women and Drinking

• Celebrity Dream Dates

• Consumer Economic Outlook

What’s one topic you’ve been interested in exploring, but haven’t found the resources to conduct research for? We have an entire team at Yahoo! dedicated to conducting surveys and analyzing its results for insights. This team has also given us the opportunity to partner with publications/publishers to co-brand surveys around any topic. These surveys are at NO COST to the outlet and are a marketing/PR opportunity for both brands. We would work with editors to find the best angle and then put our combined marketing/PR efforts behind a launch slated to the publishing date. We have recently partnered with MAXIM magazine and Reader’s Digest on successful surveys and PR campaigns. (See example below) For more information on how to partner with Yahoo! on a survey, please contact Becky Auslander at (212) 381-6909, beckya@yahoo-inc.com